POKEMON
HISTORY
Pokemon was created in 1996 by Nintendo for their best selling
portable video game system, Game Boy. Originally released
in Japan, Pokemon are a class of unique little Pocket Monsters that
battle each other when instructed to do so by their trainer. The
original term for Pokemon was Poketto Monstaa, the coined
Japanese term for Pocket Monster. Soon the Japanese shortened the
name to Pokemon. A Japanese game designer named Satoshi
Tajiri invented Pokemon based on childhood memories of collecting
bugs in jars and wishing he could make them fight like the monsters
in his favorite science fiction movies. The game was so intricate
that it took Tajiri six years to develop the Pokemon game. Once
released, the rest is history. The overwhelming popularity of the
game prompted the creation of a Japanese Pokemon television series
and a Japanese Pokemon CollectibleTrading Card Game, both of which
also became tremendous successes.
The Pokemon phenomenon began in the U.S. in 1998 with the release
of the original Red and Blue Game Boy games, the debut of the animated
Pokemon television series on Warner Brothers, and the release of
the English version of the Pokemon Trading Cards. The Pokemon television
series immediately catapulted Kids Warner Brothers to the top of
the cable ratings for kids shows. According to a February 2001 Nintendo
press release, the Pokemon television show continued to be ranked
No. 1 among kids 2 to 11, and among boys 6 to 11. Warner Brothers
also released the first three big screen animated Pokemon feature
films in North America: Pokemon: The First Movie, also
known as Pokemon The Movie: Mewtwo Strikes Back (released
in 1999), Pokemon The Movie: 2000, and Pokemon
3 the Movie (2001).
For those of you unfamiliar with Pokemon, they are creatures who
possess unique powers or special abilities. In the Pokemon world,
human beings act as Pokemon trainers and capture as many of the
Pokemon creatures as they can. The captured Pokemon then join the
trainers team and help them capture other Pokemon, enabling
the trainers to become Pokemon Masters. Pokemon battles
have a rigid code of rules that do not allow dirty tricks or easy
ways out. Also, Pokemon battles never end with a creatures
death. The successful end to a Pokemon match occurs when one of
the battling monsters faints and is rushed to a Pokemon Center for
recovery, or when it is captured by a trainer and put in a ball
called the Poke Ball. Lastly, the Pokemon storyline encourages cooperation
and teamwork.
Some interesting statistics from Nintendo on Pokemon interactive
video games:
- During
Pokemons first 24 months of availability in the United
States, Nintendo of America reported a total sales of 20 million
Pokemon video games for Game Boy Color and Nintendo 64.
- Six
of the industrys 10 top-selling video games in 2000 were
Pokemon titles.
- Seven
Pokemon titles were responsible for 10 percent of all software
units sold in year 2000.
- As
of February 2000, there were 12 Pokemon games for both Nintendo
64 and Game Boy.
- As
of February 2000, nearly 27 million Pokemon games had been sold
in the United States and more than 74 million Pokemon games
had been sold worldwide.
Pokemon
continues to be an outstanding entertainment and retail property
in todays international market. Its success can be attributed
to Pokemons incredible appeal to children from diverse cultures
and across sex and age barriers. Although originally designed
for adolescent boys, Pokemons popularity quickly spread
to include girls, elementary age school children and even preschoolers.
As summarized by Galil Tilden, Nintendos Vice President,
Pokemon is much more than a phenomenon Its
now a childrens entertainment staple here in America and
globally
From the video games, to the toys, to the TV series,
Pokemons staying power is evident in its multifaceted appeal
to its broad fan base."
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